TYPOGRAPHY

A corporate typeface enhances brand consistency and strengthens visual identity, ultimately fostering greater recognition and trust.

The corporate typeface of the Dr. Willmar Schwabe group is Unit. It is suitable for use in small print, brochures and advertisements as well as large displays and posters. In smaller font sizes, the high contrast between vertical and horizontal lines makes it easy to read. 

Depending on the application, it can be used in the weights Regular, Medium and Bold plus their respective italic versions, although italics should be used sparingly. Unit is also available as a web font, reinforcing an image which spans all types of media.

If it is not possible to use the corporate typeface Unit, Arial must be used. Arial is the standard typeface for Office applications used by Schwabe. It is a standard typeface in all Microsoft Word versions from 3.1 (for Microsoft and Apple).

 This applies for online and Office applications and other cross-system applications. The figures give an overview of all the special characters contained in the two families. 

For online applications, we use Open Sans. Open Sans is a sans serif typeface with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. Get it on Google Fonts.

For Headlines, use Open Sans Condensed Bold. 

Caveat is a typeface with a natural handwritten feel, available on Google Fonts. It is used exclusively for the Awareness Tag.

Nexa Rust is a one-of-a-kind font family that adds a unique, handmade look to any design project. It is available on Adobe Fonts. We use Nexa Rust Sans Black 2 for our employer branding.

We have defined various headline formats that are used in the commonly used DIN A formats. These headlines are optimised for use within the design grid and baseline grid in terms of their ease of reading and orientation.

For brochures, flyers and advertisements, body text sizes have been defined. These are orientated on the baseline grid. A mix of styles and a slightly broken up spacing (+15 InDesign) guarantee maximum ease of reading and print which looks good. 

The upper case is only used for emphasising company names or the strapline, and for the headline H4. Items in lists are preceded by square bullet points.

Infoboxes can be used to emphasise important information. They can be set on white or on an image, and are either white or in Schwabe colours. The headline is separated from the body text by a 1 mm line in the text colour.