GLOBAL VS. LOCAL
BRAND COMMUNICATION
This page describes the division of communication responsibilities between Corporate Communications at headquarters and the local responsibilities in each country.
THINK FIRST, TEXT SECOND
For local communications, please don't reinvent the wheel.
For all information about the Schwabe Group, please always check the group's communication channels first and provide direct links in online communications (do not create duplicate content).
This will ensure consistent brand representation and a “single source of truth.”
WHO IS RESPONSIBLE FOR WHICH COMMUNICATION?
Headquarter communication
- General information about the Schwabe Group
- History of the Schwabe Group
- Sustainability:
- Corporate Carbon Footprint on group level
- Global CSR activities:
- Umckaloabo-Foundation
- Africa Runners
- Corporate Grant
- Research & Development:
- New scientific data of global importance
- Participation of the headquarters in international events such as congresses or conferences
Local communication
- General information about the local company.
- History of the local company
- Sustainability:
- Corporate Carbon footprint on local level (with local figures)
- Local CSR activities
- Research & Development:
- Information provided by Global Medical Affairs adapted to local needs