PROMOTIONAL PRODUCTS

Promotional products, such as give aways, help to increase brand visibility and create a memorable impression on both (potential) customers and employees. They also attract attention can lead to increased customer loyalty and sales by providing useful reminders of the brand.

Please use the examples shown as a reference for designing promotional products. There are no stiff rules, but the look and feel of our brand must always be clearly recognizable. In short: the overall impression must be consistent.

The application of the design basics is essential to create this consistency. Please use the logo as shown in the examples above, the colours of our primary and secondary colour palette, the “Unit” as our house font and matching imagery. 

When designing advertising material, it is exceptionally permitted to use the logo in ints negative white form on Spring Green and Aqua Green in addition to the regular application on Schwabe Green or white. This exception only applies to promotional materials.