BRAND COMMUNICATION
Brand voice consists of all the style choices we make in our writing. In short: It’s about how we write, not what we say.
When done strategically and creatively, it shapes relationships by building emotional connections. And it helps us communicate consistently. These guidelines go over our brand voice attributes, writing principles and some before & after examples that show how to bring everything to life.
It’s not what you say, but how you say it. Learn how we say it.
Learn which topics are communicated through global guidelines and what you can say about your own local company.