EMPLOYER BRANDING DESIGN

What does [...x...] have to do with [...y...]?

x = Overarching term for the activity or area or a connection to the activity, the environment, a benefit, etc.

y = A reference to Schwabe as a company, its philosophy, and its products.

Mention the specific position in the copy or in the CTA box. (Example at the end of the page.)

Long (standard):

It starts with nature. With you.

Short:

It starts with you.

The claim can be added to any employer branding material or be used as single element, either with speech bubble or as plain text. There are two variants of the claim – long and sort. If space is sufficient, the long claim should be used if possible.

Schwabe Signet must be visible in combination with the design; if it is not used in close proximity to the design (e.g. on a website), then it must be used in the design at the top of the image in accordance with the rules under Logo.

We offer exciting jobs worldwide and are always looking for new motivated employees. Our website provides an up-to-date overview of all vacancies and shows detailed job descriptions. 

Employer branding must be implemented consistently across all markets, even when local requirements, cultures, or expectations differ. A strong employer brand is built on shared core values and a clear identity, which should remain recognizable and authentic in every country. While messaging and channels may need to be tailored to regional needs, the underlying brand promise must stay the same—so that employees and candidates worldwide experience a coherent and trustworthy employer image.

Of course, we are aware that there are differences in the desired tonalities and wordings in different countries to ensure that each target audience is perfectly reached. Therefore, in the following overview, we show which modifications are permitted and which are not.

Dos

• Change “Schwabe Group” to “Schwabe [Country]”
• Exchange images in-line with the allowed visual language.
• Translate the headline idea into local language.

Don’ts

• Don’t change the question-answer scheme.
• Don’t add additional elements such as banderoles, boxes etc.
• Don’t translate the employer brand claim in local language