DIGITAL BRAND APPEARANCE
The digital brand appearance represents the company both nationally and internationally. A standardised appearance strengthens the brand identity and promotes recognition.
User experience
The well structured and user-friendly design of Schwabe websites is standardised without losing any of the user experience. It guarantees an optimised user journey for all relevant target audiences.
The comfortable sitefactory WCMS solution offers a modular system for creating brand-compliant web applications.
Corporate brand posts and product brand posts
In common social media channels, a distinction is made between corporate posts and brand communication posts. Attention should be paid to Schwabe's brand voice attributes.
Target audience oriented selection of content
Corporate posts can be informative or educational, product brand posts can also utilise the infotainment or edutainment approach.
The rules for social media content creation are simple
The Schwabe Flag is always placed in the upper right corner as brand identification element. A short text with an appealing single-ligned headline and a two-three lines subline can be set on a slightly transparent square in a corporate accent color in the bottom left corner.
Keep in mind that text within images might not be detected by search algorithms. Write insightful and relevant content into the post. Use impactful hashtags.
Using the awareness tag in social media
If the awareness tag is added to the social media communication, the text on the transparent square is reduced to a short impactful headline only. The awareness tag is set following the same rules as for printed matters.
