EMPLOYER BRANDING
Employer branding refers to the strategic process of shaping how a company is perceived as an employer—both externally by potential candidates and internally by current employees. It combines communication, benefits, culture, and values to build a consistent and attractive image of the company as a great place to work. Strong employer branding not only helps attract the right talents but also strengthens employee engagement and loyalty within the organization.
An Employer Value Proposition (EVP) is the unique set of benefits and values a company offers its employees in exchange for their skills, capabilities, and commitment. It defines what makes the organization a great place to work, capturing both tangible rewards (like salary and development opportunities) and intangible elements (like culture, purpose, and work environment). A strong EVP helps attract, engage, and retain the right talent.
For those responsible for positioning the employer brand, the EVP should always be top of mind. It serves as a strategic anchor—ensuring that every message, campaign, or initiative reflects the company’s promise to its people and stays authentic, relevant, and consistent across all touchpoints.
Good health
This is what we stand for. The cornerstone of our daily work. Our drive and motivation. Inspired by nature, the benchmark for our top-quality natural health solutions.
People first
As a global, family-owned company, we truly believe in people first. We are proud of that – and of our company culture: a culture of being constructive, open, respectful and appreciative. It’s our immune system. It makes us strong. All around the world and across every level and function, we keep growing together and building powerful roots that make us compelling as a future-forward employer.
Always in motion
Challenges and our willingness to change keep us striving towards healthy development. Standing still is not an option. We are always in motion, growing and innovating. Freedom to be creative and a proactive mindset help us, as do commitment and passion.
Natural solutions
We shape the future of the Schwabe Group. Joining forces, we want to keep surpassing ourselves. To make health the most natural thing in the world. We support our customers in improving their health and their quality of life with our natural solutions. That's what we work for. Together. With unwavering focus. Day after day.
Schwabe Group.
It starts with nature. With you.
Take a look at our employer branding design.